What details should be paid attention to in English website optimization
In fact, most of the time, the methods of website seo optimization are basically the same. The ultimate goal is to serve users, and meeting users’ needs is fundamental. Therefore, there is no essential difference between optimizing English websites and optimizing Chinese websites. This optimization process is roughly from keyword investigation to website architecture to page optimization.If you want to make a big difference in the market, 谷歌seo It is necessary to intensify the upgrading of products on the original basis in order to meet the consumption needs of consumers. https://www.365seo.cc/
In fact, most of the time, the methods of optimizing websites are basically the same. The ultimate goal is to serve users, and meeting users’ needs is fundamental. Therefore, there is no essential difference between optimizing English websites and optimizing Chinese websites. This optimization process is roughly from keyword investigation to website architecture, to page optimization and external link construction. So what details should be paid attention to when doing English website optimization?
1. Investigate the search keywords of products and services of websites through google adwords tools.
2. Add related keywords to the title of the webpage of the website, and different webpages use different keywords. Title tag does not exceed 70 English characters.
3. Add these keywords to the meta description of the web page. Meta description cannot exceed 155 characters at most. Appear in meta
The keywords of description don’t have to match the keywords optimized by the website completely, as long as the keywords appear in meta description.
4. Then add h1 tag to the content page: the keyword where h1 tag appears can be diluted by adding some other words.
5. Then add the keywords that appear in the title at the beginning of the article. At this time, the keywords need to match exactly. You can also add singular or plural variants of English keyword words. Generally speaking, the keyword is repeated twice in the first paragraph of the article.
But don’t repeat it too many times.
6. Only do reverse links on other websites, and the description of the links includes the selected keywords and their singular and plural changes.
7. Websites need to have more backlinks, known pr values, and good web page optimization skills than competitive websites.
It is possible to rank above them in the search results of these keywords. Depending on the fierce competition of these keywords, your website may have to wait for a certain period of time to surpass them (this is called google
sandbox)。 Google prefers old websites and old backlinks.