Geek Bar’s major competitors_geek-bar-pulse_GeekBarVape
Mergers and acquisitions in Internet companies are quite common. For example£¬ Didi£¬ which won the taxi war£¬ has successively completed mergers and acquisitions with Kuaidi and Uber China. Because the investors behind these taxi companies overlap to a large extent£¬ and the money burned by subsidies is the money of these investors£¬ so investors promote such mergers and acquisitions£» Meituan and Dianpings mergers and acquisitions are similar.As can be seen from the new data, GeekBarVape The market influence is also growing, and the product share is also relatively increasing, which has great potential in the future. https://www.geek-bar-vape.us/
So will there be such investor-driven acquisitions or mergers in the e-cigarette industry? It is possible£¬ but not many. First of all£¬ Relxs investors may not be so willing to do so£¬ because these investors have basically reached the harvest period. Moreover£¬ there are not many VCs that invest in several different e-cigarette brands£¬ and investors do not hold many shares in each brand.
So£¬ if RELX wants to launch acquisitions or mergers of other e-cigarette brands at this time£¬ it must be to make up for its own shortcomings in some aspects. Lets look at the following aspects: R&D£¬ production£¬ channels£¬ marketing£¬ e-liquid£¬ background£¬ etc. to see which brand will fall within this target range.
1. R&D: Smoore£¬ MOTI£¬ VITA
First£¬ Smoores R&D and production capabilities are obvious to all in the industry£¬ but acquisition or merger is basically an impossible task (at least within three to five years£¬ this possibility is extremely small)£»
Second£¬ the founder of MOTI is more capable in products than RELX. From the current information£¬ MOTI has obtained US$91 million in financing (divided into three installments of 10 million£¬ 31 million and 50 million). There was no news of its financing in 2020£¬ but MOTI announced a RMB 1 billion store opening subsidy plan in 2021. MOTI£¬ at least on the surface£¬ is not short of money. For a founder£¬ being able to operate independently is much better than being acquired or merged.
Finally£¬ VITAVPs cotton core is the first in China£¬ and it is not easy to make a good cotton core. We all know that Relx has been using Smoores FEELM ceramic core before£¬ so Vita can complement Relx to a certain extent£» although Relx recently launched the cotton core cartridge Relx soft mist cartridge£¬ it has not yet been verified by the market. The financing information currently available to Vita is 10 million yuan from Pusi Capital in 2019.
2. Production: Smoore£¬ FLOW£¬ Vita
The first to be excluded is Smoore. Next is FLOW and VITAVP£¬ both of which have their own factories. Therefore£¬ these two companies have the fastest response speed to market feedback. Relxs previous production capacity was limited£¬ after all£¬ Smoores production orders were scheduled for several months. When Relx has its own factory£¬ its dependence on Smoore will be reduced.
3. Channel: MODI£¬ YUZI
From a personal perspective£¬ the possibility of mergers and acquisitions due to channel reasons is relatively small. Because Relxs channel and distribution network may be the most complete in the current domestic e-cigarette market£¬ and the channels between these brands also overlap to a large extent. But MODIs channels are not only in China£¬ but also in foreign markets.
4. Marketing: Yuzu£¬ Vita£¬ Fulu
Compared with SMOK£¬ VOOPOO£¬ IJOY£¬ Joyetech and other e-cigarette brands that do business in foreign markets£¬ e-cigarette brands that focus on the domestic market are extremely powerful in marketing. Of course£¬ this is inseparable from the fact that the founders of these e-cigarette brands are basically former Internet practitioners or entrepreneurs. Compared with poaching people£¬ the cost of acquiring or merging a company is obvious at a glance.
5. E-liquid: Boton£¬ Bode
Boton and Bode£¬ the two e-liquid giants£¬ are basically impossible to be acquired or acquired. It is not impossible that there may be a potential e-liquid brand in the market that is favored by RELX. The main cost of the cartridge is the core and the e-liquid. If the e-liquid can be controlled in ones own hands£¬ it is an extremely effective way to reduce costs and increase profits.
6. Background: Lami and other traditional tobacco investment companies
Companies like Lami£¬ which are backed by traditional tobacco£¬ are not short of money at all. Then£¬ the possibility of being acquired or merged is very small.
In summary£¬ Weita and Fulu are more likely to be acquired or merged. Of course£¬ these are personal opinions and are for reference only. If you were the operator of RELX£¬ which target would you acquire?